Outdoor signage: large letters and effective impact on the consumer
Outdoor advertising is one of the communicative methods of information distribution. Advertisers use a variety of techniques to reach consumers through emotional, language or delivery orientation. Numerous tests and focus groups show a stable result: custom signs nyc, panel-cronsteins, three-dimensional letters, pavement signs, stands and many other means of visualization remain the most influential genre of the recipient’s response.
Modern outdoor advertising should include three components:
- To promote the image;
- To transmit the aesthetic function;
- Remain a positive example in your memory.
Strategic manipulation of needs attracts customers. Clearly structured information forms the integrity of perception and an incentive to purchase a proposed product or service.
How to make signs recognizable and make them work for the brand?
Advertising graphics stories – for many years. It has appeared and developed, probably, together with cities and technologies, with different degrees of efficiency illustrating the goods, services, and sometimes humor and ingenuity of PR. As many years ago, and today, consumer surveys show that positive emotions at the subconscious level cause illustrations, brightness and colorfulness. At the same time, the requirements to external “products” at their placement in large cities, are serious enough on each parameter: the size, geometry, brightness, method of installation. To reach the task – to stay in the memory of customers and avoid the risks of dismantling, manufacturers offer to integrate into the signage three-dimensional letters, as one of the options to increase the attractiveness of the object.
Advantages of a signboard on shop:
- Presentable appearance;
- Long service life;
- minimal environmental impact;
- Extensive manufacturing capabilities.
Indirect advantages are noted by consumers – the decoration of the metropolis, positive emotional background, good mood, interest and motivation to act.
Scope of application
Companies of various profiles are ready to make the most of the opportunities for impact. The information field of a signboard consisting of alphabetic symbols, abbreviations, numbers is considered an advertising frieze, mainly settles down on facades of buildings. Thus, the additional volume visually wins in comparison with a plane.
Wide production possibilities allow using different materials: polystyrene, plastic, foamed material, plexiglass, aluminum profile. Additionally, it is possible to apply LED or neon lighting, internal or on the contour. Different regions have developed individual requirements for the maximum size of three-dimensional letters, regulated by the relevant regulations and standards – they must be complied with.
Modern store signs
In the advertising of shops, in the filling of outlets play a big role signage. Shop signs are an advertising design which bears the information on the goods and services, about a firm name, an official logo and the address. The shop the signboard is, probably, the most widespread kind of the outdoor advertising.
Signboards are usually located at the entrance to the store, thus indicating its location. Using a signboard people passing by, receive the initial information for itself about a sort of activity of shop. On how competently and beautifully designed signage may depend on the desire of the passerby, to enter or not to enter the store. Often the signs depict a product that is sold in the store or object, a person associated with the consumption of this product.
In order for a shop signage effectively perform its tasks, it must be well readable, visible, both in daylight and dark. This is especially true for 24-hour shops and shops in darkened areas.